Spawn Ideas, Inc.: New name, same creative Alaskan company

In 2013, long-time Alaska advertising agency, Nerland Agency, changed its name to Spawn Ideas, Inc. (Spawn). The new name reflects what the agency is all about – creativity and ideas – and underscores its standing as an employee-owned, independent agency.

Every day, Spawn speaks to a variety of consumer audiences in Alaska and Outside, using the best, most current marketing tools – from traditional advertising to digital and social media. Keeping clients relevant in a fast moving and changing industry means Spawn is always evolving too.

Beyond its expertise in creativity and ideas, Spawn also knows media – including social media – like no one else in the market, and understands Alaska and Alaskans. Essential to marketing success is a commitment to getting to know each client’s customer. Spawn uses research to define the audience and explain behavior, attitudes and trends – getting beyond important facts – to insights about the people they intend to engage, to move and to persuade.

Spawn was named Alaska’s “top shop” by Adweek Magazine in 2013 and has earned a spot in Outside Magazine’s “100 Best Places to Work in America” for two years’ running. For more information, see www.spawnak.com.

Author: Ann Northcutt

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